Available for consultancy work
Alfy Whittingham
Founder & CEO · River Group
Audit.Modernise.Flow.Scale.
Consulting independent and SME businesses to build the marketing, systems and operations to get there.
About River Group
Built in my own businesses first.
I founded Elevate Fitness Studios and The Studio, and I still run their operations, marketing, systems and management.
Through River Group I bring the same playbook to other owners: clear systems, marketing that works, and a business that runs without you holding it together.
2businesses founded
22staff across both
£80k+monthly recurring revenue
The power of marketing
Great marketing is a system.
Not a one-off post or a lucky ad. Strategy, creative and consistency, working together every week.
Go-to-market strategy
Who you sell to, what you say and where you show up, set out before a penny goes on ads.
Learning your customers
Real conversations and real data on why people buy, stay and recommend you.
Creative direction
A clear look, voice and story, so every post, ad and video feels like you.
Campaign expertise
Launches, offers and seasonal pushes planned, tested and measured properly.
Advertising systems
Always-on ads with a simple structure, clear tracking and weekly reviews.
Film & media teams
I bring in the best production crews for shoots that look the part.
Consistency
Consistency is the multiplier.
The businesses that win show up every week, with the same message, the same standards and a system behind it. That's what I build.
What I do for clients
Everything a business needs to grow.
Websites & landing pages
Fast, mobile-first sites and campaign pages that turn visitors into enquiries, bookings and sales.
Marketing & media
Ads, content and video built around your real customers.
Funnels
Offers and follow-up journeys that take a stranger to a loyal customer.
Operations & systems
Processes, manuals and automations that run without you.
AI audits
A full audit of your website, Google presence and how AI tools describe you, with a ranked action plan.
CRM builds & management
Leads, customers and follow-ups in one place, plus hands-on help running the team and the numbers.
Get found. Get chosen.
The channels I run for clients.
SEO
Rank on Google for the searches your customers make. Site fixes, content and local SEO.
AEO
Answer engine optimisation, so ChatGPT, Gemini and Google AI recommend you.
Meta ads
Facebook and Instagram campaigns with real customers on camera, built to convert.
Google ads
Search ads that show up when people are ready to buy.
Google Business
A profile that wins the map pack, with reviews and posts that keep it there.
Social & content
Content plans, reels and carousels that make people want to be part of it.
IndependentsSMEsHospitalityHealth & fitnessTradesRetailLocal services
My network
The right expert at every stage.
I work closely with trusted specialists, so you get joined-up advice on growth, money and marketing.
Revenue operations
Pricing, sales process and the numbers behind growth.
Accountants
Clean books, cash flow and reporting you can act on.
Tax advisors
Structure and planning that keep more in the business.
Marketing experts
Specialists in paid media, content, design and video.
My first business
How I built a three-floor health club with over 600 members.
Elevate started as one HIIT studio in January 2024. It's now Winchester's premium three-floor club, grown with no sales team, no cold calls and no tie-in contracts.
Alfy WhittinghamFounder & CEO, River Group
Follow along on LinkedIn.
I share what's working inside Elevate, The Studio and River Group: marketing that converts, systems that scale, and lessons from leading a team of 22.
Available for consultancy work
Let's build yours.
Tell me where your business is now. I'll show you what I'd fix first, on a free 30-minute call.
whittinghamalfy@gmail.com07388 021445